Caroline Herbert

Ad Director
Caroline Herbert

My career in magazine publishing and media sales started by accident over 17 years ago fuelled by a desire to return to London after University and eat into my extremely large over-draft! Responding to an advertisement in the Media Guardian I started my career at VNU Business Publications; a pre-eminent computing and accountancy publisher with an excellent reputation and a fantastic graduate training programme. Bitten by the media bug, I quickly moved to The National Magazine Company where I really learnt and honed my craft working on an exciting number of brands from Company Magazine through to Country Living, Cosmopolitan and Good Housekeeping. I moved to Bristol in 2007 joining Origin Publishing as Advertisement Director working across the whole portfolio.

Passionate about media and driven by a desire to be the best and to deliver results, I have high standards and expectations of myself and all who work with me. And it is this drive that has produced some record revenue and share achievements and resulted in internal award recognition. The key to all of this has been hard work, striving for excellence and most importantly building a strong team where effort and talent are recognised and rewarded. At Origin, we have created a culture of continuous improvement, accountability and one where the impossible somehow feels possible.
I am so delighted to be working at Origin Publishing with the brand portfolio and alongside some incredibly talented individuals.

"A great person attracts great people and knows how to hold them together." Goethe