Immediate Media Co has relaunched Cloth, its innovative fashion and craft magazine, following a six-month redesign process.
Catering to the huge growth in interest in upcycling, thrifting, vintage clothing and sewing, the new-look Cloth is packed with on-trend projects and ideas. Each issue includes patterns and designs created exclusively for the magazine, along with fashion fixes, the latest style news, product reviews, hand illustrated step-by-step guides and inspiration from independent shops, boutiques and bloggers. With the new strapline, “Make it your own”, Cloth appeals to both beginners and more experienced seamstresses, whether they are looking to update key items in their wardrobe or create a whole new look.
The title, acquired by Immediate Media Co in July 2012, has undergone a comprehensive cover-to-cover revamp and features a whole host of new content, sections and modern new fonts. Previously a quarterly magazine, Cloth is now published 13 times per year in a larger format and has been upsized by 16 pages.
Editor, Cathy McKinnon, says: “We’re very excited to bring Cloth to the market. With a dynamic new look and a strong focus on fashion trends, interesting features and lovely projects, we believe it’s like nothing else on the newsstand right now. We’ve loved putting together the new look and we’ve already received a fantastic response from the sewing industry and crafting community.”
Issue 14 of Cloth, on sale now priced at £4.99, features 21 winter wardrobe sew-it-yourself makes, a step-by-step guide to customising a military jacket and a pull-out pattern for a faux fur stole. Plus there are ideas for the home including tips on how to decorate rooms with vintage decals, and designs for stylish couch cushions and hot water bottle covers.
Every issue readers will also have the chance to go behind-the-scenes at the magazine with Cloth’s very own YouTube channel, with sneak previews of projects and a glimpse backstage at photo shoots. Issue 14 of Cloth comes with a free vintage paper doll and cut-out outfits that showcase the key looks of the season. To see the doll come to life in an exclusive animation, and for all other Cloth videos, visit www.youtube.com/clothmagazine.
For all media enquiries, please contact:
Press Office | Immediate Media Co
0117 3148812 | firstname.lastname@example.org
NOTES TO EDITORS
Cloth magazine is designed to inspire fashion, sewing and crafting enthusiasts to create their own unique style. Each issue is packed with inspiration, fashion trending, bloggers, tweeters and social fashionistas, plus easy-to-follow practical advice on clothes making, homeware and updating your existing wardrobe – from sewing on a button to creating a brand new look. The title is published 13 times a year with a cover price of £4.99. www.cloth.co.uk
Immediate Media Co was formed on 1 November 2011 following the merger of BBC Magazines, Origin Publishing and Magicalia. With an exciting mix of market-leading brands, great talent and technology expertise, the company combines a strong publishing heritage with digital platforms and entrepreneurial flair. Its wholly-owned brands include Radio Times, olive, Homes & Antiques and highly successful specialist titles including Perfect Wedding and Junior. It publishes BBC Top Gear, BBC Good Food, BBC EasyCook and Lonely Planet Traveller magazine on behalf of BBC Worldwide and a number of other titles, including BBC History, Gardeners’ World, Focus and the CBeebies portfolio, under licence. The company also publishes leading digital brands such as MadeForMums.com, loveyourhair.com and visordown.com. With 800 staff in London and Bristol, Immediate Media Co has over 1 million subscribers, a brand reach of over 11 million UK consumers and revenues of £150m per annum. It is owned by Exponent Private Equity.
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